You’ve certainly heard the phrase, “Content is King” if you’ve been online for any time at all. You do need quality content for your site. That’s a fact. But even with the continual stressing of this fact by seasoned Internet marketers and online business owners, the number of webmasters who ignore this concept is staggering.
How many sites have you visited and wondered, “What’s the purpose? Why do they even have a website?” If you visit a site and there’s no content, no information about the products, or services, or theme of the site, it’s natural to wonder what the point of having a site really is. If you want to sell anything from your site, or if you just want to get people to subscribe to a newsletter, you must provide quality content to interest them and educate them to your purposes.
Quality website content does much more than attract visitors. Quality content sells your site to the public. Good, solid information about the topic of your site (your niche) will attract the search engines, so you’ll get more traffic, but it will also attract other website owners to link to your site for their visitors’ information. This is why a good article or blog post is often called “link bait.” It attracts links like a worm attracts a fish.
Don’t worry that you’re not a professional writer. You don’t have to be a pro to write readable content, especially on a topic you know well. And if you seriously can’t write anything worth reading, you can hire someone for little cost or purchase PLR (private label rights) articles that are pre-written. Both options are worth every penny when you consider the impact the content makes on your site.
For that matter, the content IS your site. Search engines, or visitors, are rarely interested in a link farm filled only with outgoing links. Nor are they looking for an online catalog unless they know your store by name and are specifically searching for you.
More often than not, searchers are looking for information on a specific topic. And that’s where content comes in. Providing helpful information, tips and ideas, advice, fact sheets and other forms of website content, can take your site higher in search engine rankings than anything else you can do.
If you’re open to learning how to write better articles, there are hundreds of good websites where you can find writing tips and information, ebooks on how to write for the web, guides that will teach you what makes website content worth reading, and more. Most of it’s even free.
Quality content that is added consistently on a regular basis will go far in bringing in targeted traffic to your site. If you notice your traffic is lagging, start adding some fresh and original website content. You’ll be amazed at how quickly your statistics rise because people are coming to your site for that helpful information.