If you’re unfamiliar with the term “backlinks,” it’s time you understand just what it means. Backlinks are the links that point to your site, or podcast, from other websites and pages online. The more backlinks your site has, the better you rank in the search engines, the higher PR (Google Page Rank) you receive, and the more traffic you’ll get.
Finding backlinks for your podcast is an easy task, but it does require some effort. It’s not as simple as it once was when you could submit a page to all the free-for-all (FFA) sites you could find or swap links with any Tom, Dick and Henrietta who would swap with you. Today, backlinks must be one-way links to your site, not a swap, and they must be from quality sites to have any value.
How to Build Backlinks
One quick way to build backlinks to your podcast is through online podcast directories. Search Google and you’ll see there are hundreds of potential directories online where you can submit your podcast free. One site, PodSubmitter (http://www.podsubmitter.com/), will actually allow you to submit your site to 55 directories at no charge as long as you give them a link back. If you don’t want to do that, you can use their list of directories to submit manually. The choice is yours.
Another way to build backlinks to your podcast is by writing unique articles or guest blog posts that you send to bloggers or online publishers to use free, with a link back to your site. These can be short articles on any topic, though ideally they should be related to your niche, and they should include a short (four to five line) resource box at the end with a link to your podcast. This is a promotion strategy that has been used for years and continues to be popular today, simply because it works.
You can also build backlinks to your podcast through your social networking connections. Tweet a link to your site via Twitter and encourage others to retweet it for you. Post a link on your Facebook page. Submit your link to Digg. There are hundreds of other possible sites that allow you to post a link to your podcast or RSS feed and get quality backlinks in return.
Backlinks Provide Traffic to Your Podcast
Keep your eyes open to other possibilities for getting backlinks. New methods pop up nearly every week, and there are many more that aren’t mentioned here. Realize the importance of getting other sites to link to your content, and you’ll begin to gradually grow your site into one of authority and popularity. And that’s the ultimate method for getting more traffic, and more listeners and subscribers to your podcast.
For even more help creating backlinks to absolutely any kind of website, check out the Easy Link Love – 13 Week Link Building Class by my friend, Susanne Myers.
