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Truthfully, I don’t know the answer to this question but it’s been on my mind for the last week.
I had a terrific brainstorm for an ebook complete with audio and even had time to write about 12 pages. I was on a roll! I know and understand the target market and there seems to be a need for this product but it has NOTHING to do with business, working from home, or virtual assistance.
There are many in my WAHM circle who have established their expertise, or brand, and have multiple items for their affiliates to promote. Cara Mirabella is The Household Helper, Aurelia Williams is the coach providing Real Life Guidance, Alice Seba is the Internet Marketing Sweetie, and Nell Taliercio is the Telecommuting Answer Lady.
So the question remains: Which comes first - the products or the brand? Or can anybody prepare a good product without first establishing a brand name?
3 comments ↓
I’ve been wondering the same thing. I don’t really have a brand like the ladies you mentioned. But on the other hand, not sure if I really want a brand like that. I don’t really like labels and feel like they can be restrictive. For example, if I became known as The Tax Lady (shudder), then would people completely miss that I’m also a financial planner?
I wasn’t much help, but this is a great topic, hope you get some good conversation going!
I’m definitely not an expert in this but my immediate reaction is … if you have contacts in the target market you’re wanting to reach and have done the research to insure that the product is one that is needed and wanted then run with the product!
[...] Multimedia VA wrote an interesting post today on Should You Develop Your Brand Before Creating Products?Here’s a quick excerptI know and understand the target market and there seems to be a need for this product but it has NOTHING to do with business, working from home, or virtual a ssistance…. [...]
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